The brief
Create an in store event to increase LifeWear awareness through celebrating female entrepreneurship with local partners and join as one team that share the same values of LifeWear.

The work
We hosted an in store event that focused on strong female entrepreneurs who have successfully managed to create their own journey. We created a new network of successful women to celebrate each other and therefore generate new customers. In one evening inspiring talks from artists Viktoria Helles, Evelina Kroon and stylist Malin Rudén from The Way We Play, and Stina Lönnkvist Co-Founder of MANTLE. Female music collective Ladies Love Hip Hop, who have taken the Stockholm cultural scene by storm, was in charge of the music and an exclusive shopping experience was offered.