L2_lR

LEVIS x ASTRID WILSON

This fall, Levi’s launched its first ever underwear collection called Bodywear for Women.
Our mission was to create local relevance for the collection and to pay homage to femininity, individuality and emphasize that all bodies look different.

We collaborated with illustrator and artist Astrid Wilson and let her interpret Levi’s Bodywear through 5 unique illustrations that we exhibited at Levi’s Studio in Stockholm. The message of the campaign is that everyone should feel proud of their body and that the collection will be associated with individuality and self-confidence!