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Lee®, a VF Corporation brand, is an iconic American denim and casual apparel brand. Lee’s® collections include a uniquely styled range of jeans, pants, shirts, shorts and jackets for men, women and boys. Founded by H.D. Lee and backed by over 125 years of purposeful design and craftsmanship, Lee’s® movement-inspired innovations, versatile styling and superior fit continue to inspire generations of brand loyalists. For more information, visit them here.

What we do

AWB works with Lee® jeans to develop PR activations that strengthen the brand and create more awareness about Lee® jeans across Sweden. AWBs work includes creating PR activations such as inviting key media and influencers to collection presentations, create media collaborations and running events to strengthen the brand with key media and brand ambassadors.