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MUJI

LARGEST MUJI STORE IN EUROPE

If you haven’t been there already, we strongly recommend you to make your way to the largest Muji store in Europe which just opened on the 4th floor of Åhlens department store. The opening weekend was wild, everlasting queues and many happy faces. A big good luck to our friends Muji

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MUJI

Japanese retail company MUJI was founded in 1980 as a reaction to consumer society. Mujirushi Ryohin, MUJI, translates to no-brand quality goods. Their minimal design combined with useful, practical items has been a success, with more than 700 stores around the world. In 2019 they opened their largest store in Europe on the 4th floor of department store Åhléns in Stockholm.

What we do

AWB is a strategic and creative partner to MUJI in Sweden. Our assignment involves events, activation and communication to help strengthen the brand’s awareness. We also played a big part in the successful launch of the flagship store in Stockholm.