NIKE

JOHN GUIDETTI – HYPERVENOM 3

About Nike

Based near Beaverton, Oregon, Nike is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for sports and fitness activities.

Background

In connection the launch of the all new Hypervenom 3, Nike wanted to highlight the Swedish football player John Guidetti as one of their profiles wearing the new shoe.

Insight

We noticed that the sale of football shoes come from a young audience, often not reachable through traditional press and media.

What we did

We invited the popular Youtube channel “Stockholm Street Soccer” down to Vigo where they were able to meet John and produce fun and engaging content specially made for their fans. To secure full coverage, we also invited football publication Magasinet Match and sport newspaper Sport Expressen.

Results

One day in Vigo resulted in extensive coverage within Magasinet Match and Sport Expressen. The video from Stockholm Street Soccer was one of the most viewed video on their channel with 100 000+ views within only a few days.