The brief
Communicate and spread the word around the launch of the new electric car Hyundai IONIQ 5 and Today’s Office powered by IONIQ 5, both locally and globally.

The work
How do you launch a new electric car in the middle of an ongoing pandemic? A product that must be experienced and tested when people are encouraged to stay at home and work remotely. To inspire the benefits of driving an electric car and the opportunity to work connected from places that are otherwise off-the-grid, Hyundai launched “Today’s Office powered by IONIQ 5”. A sustainable produced micro cabin, furnished as an office and located in the middle of nature, entirely powered by the IONIQ 5. AWB was responsible for the PR, both locally and globally, media event and securing over 50 KOL’s to experience Today’s Office and the IONIQ 5 during a day.