Gränbystaden is owned, developed and operated by Atrium Ljungberg with the vision of developing Uppsala’s second city center. Today there are over 140 stores, restaurants and service units but in the coming years Gränbystaden will expand with more culture, apartments, offices, sports initiatives and of course a variety of new exciting stores. The new Gränby will complement the city center and fill a growing need for trade and housing combined with great culinary and cultural activities and experiences. Find out more about Gränbystaden here.

What we do

AWB is lead agency for Gränbystaden. Initially the cooperation entails development of a communication platform including a visual strategy and a communicative position. Later on this platform will be translated into communication and activations.