demo day

/// hoka

The brief
AWB was tasked with bringing the HOKA One One brand to life and creating some buzz around the brand and the products whilst under Covid-19 restrictions.

The work
AWB staged HOKA’s first demo day for media, running influencers athletes & retailers on the 29th of June. The day was led by HOKA’s Erik Desmeules at the newly opened outdoor track ASCARO PADEL on a rooftop opposite the department store NK in central Stockholm. Due to COVID-19 restrictions we staged 1hr sessions for 8 hours, with around 8-10 guests per session to test the latest shoes Carbon X 2, Mach 4, Clifton 7 & Rocket-X. We received plenty of great social posts around the experience and over 80 people attended and tested the latest shoes.