The brief
Launch the new product Daily Glow through a digital spring campaign, covering all journey stages.

The work
Verso’s goal is to help their customers to combine a healthy skincare routine with a busy, contemporary lifestyle by offering products that deliver performance without fuss. Daily Glow is a vitamin-boosting cream for glowing skin that improves topical dullness and skin texture and was launched in spring 2021. We created a visual landscape praising the awakening and the bright light that shines through promising a new start. An elegant 360 concept in a relaxed setting that revolves around one woman as she goes about her day, embracing the dawn of spring.