cozy up cup

/// baileys

The brief
Create a campaign to push the Baileys Hot Chocolate serve during the winter and the holiday season.

The work
Baileys is synonymous with adult indulgence and as Christmas is the season of treats we decided to serve a classic, a hot chocolate but in a new way, inside and out. First, we invited the acclaimed Copenhagen based ceramicists MK Studio, to craft the perfect cup for a hot chocolate serve. Secondly, we wanted to fill the cup with innovative takes on a hot chocolate, so we partnered with Danish and Swedish food talents Hilda KirkhoffJoy Harris, Julie Marie Nielsen and Jon Daniel Edlund. The beautiful Baileys cozy up cup was sold at Holly Golightly in Copenhagen and shipped worldwide.