The brief
Attract a younger audience and position Comfort Hotel as the natural choice for a simple, fun weekend trip.

The work
A brand campaign portraying the perfect city weekend – made easy by Comfort Hotel. The campaign consisted of still and video content captured by Maja Karlström and Joel Hördegård. The aim is to show that a stay at Comfort Hotel is always easy to reach, easy to enjoy, it’s easy on the planet, and easy on the wallet. Urban living made easy. The campaign was rolled out through online video in Sweden and Norway, along with paid and organic social media. In early 2023, the campaign also made its way to the streets of Stockholm and Oslo on digital billboards. Comfort Hotels is owned by Nordic Choice Hotels, one of the biggest hotel concerns in the Nordics, and the brand campaign is one of the most ambitious marketing initiatives ever made for the hotel.