Topp_carlings

CARLINGS

Carlings is a multibrand retail chain with a mix of housebrands and international brands like Lee, Levi’s and Vans. They opened their first store in Sweden in 1997, at Kungsgatan in Stockholm. During the last couple of years they’ve ventured in to digital clothing as well. They launched Neo-EX, the world’s first digital clothing collection in 2018 and The last statement T-shirt, a statement shirt with AR technology, in 2019.

What we do

AWB is the PR agency for Carlings special projects in Sweden and international. We work as a strategic PR partner for Carlings to strengthen the brand’s awareness and visibility. We launched Neo-EX, the world’s first digital clothing collection in 2018 and The last statement T-shirt, a statement shirt with AR technology, in 2019.