Launch Captain Morgan Tiki, a tropical spirit-based drink, in the Nordics.
We created the concept of Tiki Tuesdays. An on-trade activation where guests could order a tiki kit at the bar complete with a pitcher of Tiki Colada, snacks, and games. The concept was activated at three popular summer bars. ÖN in Stockholm, Tijuana in Oslo, and Halvandet in Copenhagen for several weeks. To create visibility for the concept and the new product we organized a PR outreach, invited influencers to the on-trade activations, and gifted the kits.