Baileys® liqueur launched in (city) Ireland in 1974. Now the cream liqueur can be found across 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, Baileys® ingredients include Irish whiskey and fresh double cream and is offered in two additional novelty flavors of Vanilla Cinnamon and Chocolate Cherry. For more information on Baileys® Original Irish Cream, please take a look here.
What we do
AWB is the strategic and creative partner for Baileys® in the Nordics. We work with developing new ideas and concepts to strengthen the brand in Sweden, Norway and Denmark. Last year we created two campaigns in the Nordics, Ca30 and Co-lab.