AUX offers high-end apparel for high-profile brands. With a unique perspective and attention to detail, AUX turns a practical necessity into an important means of expression. Get to know AUX better here.

What we did

To visualize the core of AUX as well as their brand strategy, the label was in need of an updated identity. We developed a new graphic profile including a new logo to match the brand and the concept. We were also involved in everything from web design and imagery to graphics and linguistic identity.