501 sessions

/// levi’s

The brief
Highlight the 150th anniversary of the iconic 501 model with a local activation, inviting Stockholmers to partake in the celebration.

The work
A Levi’s takeover at Trädgården in Stockholm with a special Levi’s 501 Sessions, featuring a live performance by up-and-coming Swedish artist Bavé. The entire stage area was branded with Levi’s, and 501s hanging on clothing lines over the audience. In total we had over 300 guests attending the celebration.

The secluded top floor of Trädgården was transformed into a pop-up Levi’s gifting lounge where selected influencers and KOLs were dressed in customised 501s.