50 years exhibition

/// gränbystaden

The brief
Create an extensive retrospective exhibition to celebrate the 50 year anniversary of Gränbystaden.

The work
Fifty years ago, a small shopping centre named Gränby Centrum, opened in the outskirts of Uppsala. A lot has happened since. Today Gränbystaden is an attractive and vibrant cityscape with a mix of retail, offices, residential, service, and cultural activities. To celebrate this journey AWB developed an extensive exhibition together with Bang Universe. A retrospective time travel that offers a mix of Gränby and popular culture fun facts and milestones through the decades. It also gives visitors a glimpse of what the future could look like. AWB also developed an ad and content campaign as well as planned and executed a PR outreach.