To create a 360 campaign to raise awareness about Gränbystaden turning 50 years.
Fifty years ago, a small shopping centre named Gränby Centrum, opened in the outskirts of Uppsala. A lot has happened since. Today Gränbystaden is an attractive and vibrant cityscape with a mix of retail, offices, residential, service, and cultural activities. To celebrate this journey AWB developed an ad and content campaign, executed a PR outreach and last but not least created an extensive retrospective exhibition together with Bang Universe.