ATRIUM LJUNGBERG – Återwin-win 2015
AWB has developed the integrated campaign concept ÅTERWIN-WIN in collaboration with real estate company Atrium Ljungberg. ÅTERWIN-WIN is a yearly recurring initiative carried out in partnership with various relief organizations. The campaign urges the customers of nine Atrium Ljungberg-owned venues to donate clothes in favour of humanitarian aid and assistance. As a thank you, customers are given a 20% discount.

This year ÅTERWIN-WIN partnered up with Stadsmissionerna to support them and their work to better the situation for the socially excluded. 110 tonnes of clothing were donated during the ten-day long campaign exceeding all expectations and breaking the previous record from last year by far.

The campaign was wholly integrated and included multi-disciplinary plans that incorporated paid, earned and owned channels.

- 110 tonnes is an amazing result. The cooperation between Atrium Ljungberg and AWB has been a great partnership for all involved. This is the most successful clothing donation we've ever been part of, says Marie Malm, Director of Fundraising for second-hand operations at Stockholm's Stadsmission.

- Last year's result was a hit, but the commitment and goodwill our customers have shown throughout this year’s campaign have been incredible. Together we have collected 110 tonnes of clothes in just ten days, more than twice as much as last year. The result proves that the desire to help is growing and Atrium Ljungberg and Stadsmissionerna are happy and proud to be able to contribute, says Marianne Perslow, Communications Strategist at Atrium Ljungberg.

Campaign site:
återwinwin.se
#återwinwin